CERTIFICATESchool of Business
Marketing Essentials
Duration
1 Year
Language
English
Credits
24 Credits
Entry Requirements
Secondary school diploma or equivalent. English proficiency test results (IELTS 6.0+ or equivalent).
Minimum Grade: Passing grade in core subjects.
Program Overview
Develop professional expertise in Marketing Essentials with our state-of-the-art curriculum, industry-led instruction, and hands-on training.
Curriculum
| Code | Area | Subject Name | Credits |
|---|---|---|---|
| MKT-101 | Marketing | Principles of Marketing | 3 |
| MKT-101 | Marketing | Advertising Principles | 3 |
| MKT-102 | Marketing | Consumer Behaviour | 3 |
| MKT-102 | Marketing | Market Research | 3 |
| MKT-103 | Marketing | Digital Marketing Fundamentals | 3 |
| MKT-103 | Marketing | Business Communications | 3 |
| MKT-104 | Marketing | Social Media Marketing | 3 |
| MKT-104 | Marketing | Sales Techniques | 3 |
Career Prospects
Potential Roles:
Marketing Essentials Practitioner, Industry Specialist, Professional Assistant.
Program Faculty
Dr. Robert Henderson
Professor & Chair
Giuseppe Laurent
Associate Professor
Oliver Braun
Assistant Professor