Marketing

Duration

2 Years

Language

English

Credits

36 Credits

Secondary school diploma or equivalent. English proficiency test results (IELTS 6.0+ or equivalent).

Minimum Grade: Passing grade in core subjects.

Program Overview

Develop professional expertise in Marketing with our state-of-the-art curriculum, industry-led instruction, and hands-on training.

Code	Area	Subject Name	Credits
MKT-101	Marketing	Marketing Principles	3
MKT-102	Marketing	Consumer Behaviour	3
MKT-103	Marketing	Digital Marketing	3
MKT-201	Marketing	Brand Management	3
MKT-202	Marketing	Advertising and Promotion	3
MKT-203	Marketing	Sales Management	3
MKT-301	Marketing	Market Research	3
MKT-302	Marketing	Social Media Marketing	3
MKT-303	Marketing	Retail Marketing	3
MKT-401	Marketing	E-Commerce	3
MKT-402	Marketing	Business Communications	3
MKT-403	Marketing	Strategic Marketing	3

Potential Roles:

Marketing Practitioner, Industry Specialist, Professional Assistant.

Dr. Robert Henderson

Professor & Chair

Giuseppe Laurent

Associate Professor

Oliver Braun

Assistant Professor