BACHELORSchool of Business
Bachelor of Digital Business Management
Duration
3 Years
Language
English
Credits
180 Credits
Study at Heffring University
Programme Overview
The Bachelor of Digital Business Management bridges the gap between traditional management and the new digital economy. Students learn to manage digital assets, platform ecosystems, and data-driven organizations.
Core Pillars of Study
- Platform Economy: Understanding multi-sided markets and network effects.
- Data Governance: Policy, ethics, and privacy in digital management.
- Digital Transformation: Re-engineering legacy systems for the modern age.
- Agile Management: Leading teams in high-velocity environments.
Career Outcomes
Digital Product Owner
Business Analyst
E-commerce Manager
Digital Strategy Associate
Program Faculty
Dr. Marcus Aurelius
Professor of Entrepreneurial Leadership
Dr. Sophia Vala
Associate Professor of Digital Marketing
Dr. Lars Erikson
Senior Lecturer in Venture Capital